Marketing

Marketing

The full-time, 12-month Schulich Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today.  Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behavior. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term marketing field project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

The MMKG program is open to recent graduates from non-business and business degree programs who did not purse a Marketing specialization, and to business professionals who wish to add marketing to their skill set.

Degrees Offered

Master of Marketing (MMKG)

For details on degree components and admission requirements, please visit the program website.

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Depending on the graduate program, York University graduate funding can be designed to cover most of your tuition, offer employment and/or Faculty enhanced funding awards. In addition, each York University graduate student is eligible to receive up to $2000 in funding to support research/scholarly activity through the Academic Excellence Fund. Funding packages are not designed to cover the cost of rent, utilities, transportation, or food.
Absolutely. Please indicate in your statement of interest you are not seeking a funding package. To note, you will be responsible for not only funding the cost of your degree, but also the cost of living in the Greater Toronto Area for the length of your degree.
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