Event Planners
Introduction to York’s New SEM Framework
Margaret Kierylo, Assistant Vice-President, Institutional Planning and Chief Data Officer
Darran Fernandez, Assistant Vice Provost & University Registrar
Practical AI Tips for Communications, Recruitment and Admissions
Antoine Ste-Marie, Marketing Lead, Student Recruitment (Glendon)
Let's unlock the potential of AI together and make our communications, recruitment and admissions practices more efficient! Dive into the world of AI and discover how it can save you time by streamlining content creation, finding the right tools, and more.
We might not be AI experts, but we do have expertise in each of our areas - how can we match our needs with this trending technology? Through live demos, examples, prompt engineering tips and audience participation, attendees will gain a deeper understanding of the benefits and limitations.
Leave with a few easy ways to start or continue using AI in your day-to-day work while remaining student-centered.
Monday, Jul 17, 2023 3:00 – 3:30 PM
Location: Virtual
Revitalizing Digital Engagement with York's New CRM and Marketing Solution
Jessica Morgan, Business Transformation Manager – Recruitment & Admissions (SSRP)
Lilly Wang, Digital Marketing Transformation Manager (SSRP)
Experience the journey of a marketing and communications officer at York using the new SSRP-delivered CRM and marketing solution to manage multi-channel engagements empowered by automated campaign and robust reporting to make marketing and communications more seamless for students and effortless for staff.
Discover how the new CRM can revitalize the way we connect with future students and create a lasting impact throughout their York experience.
Tuesday, Jul 18, 2023 10:30 AM – 11:00 AM
Location: Virtual
Recruiting at York in the CRM age! How the NEW CRM can Improve Your Recruitment Efforts
Jessica Morgan, Business Transformation Manager – Recruitment & Admissions (SSRP)
Lilly Wang, Digital Marketing Transformation Manager (SSRP)
Meghann Fonceca, Senior Business Analyst (SSRP)
Join us as we follow the journey of a faculty recruiter at York using the new SSRP-delivered CRM with Greymatter to engage with a local high school and their students. They will book a high school visit to campus, execute the event, and engage with prospects as they evaluate York University as their potential future school!
Learn how the New CRM can improve transparency throughout the prospect journey, and improve the effectiveness of your recruitment efforts.
Tuesday, Jul 18, 2023 11:30 AM – 12:00 PM
Location: Virtual
Using Program Assessment & Evaluation to Impact the Student Journey
Danielle Pierre, Divisional Assessment Analyst (Division of Students)
Successfully retaining students and delivering leading edge student services involves centering students' interests in multiple domains: academic, access to campus resources, preparing for a career, exploring multiple identities, and exploring passions outside of the classroom. With so much variation, how can we know that our work is positively impacting the student experience?
This workshop will define and describe program assessment and evaluation. Participants will learn about the key terms and fundamental concepts that are required to engage in program assessments or evaluations.
Wednesday, Jul 19, 2023 9:00 AM – 10:00 AM
Location: Virtual
Birds of a Feather: How to Leverage Strategic Institutional Partnerships as a Tool for International Retention
Althea Parala, Manager, International Student Success & Engagement (Liberal Arts & Professional Studies)
Nethmi Kulatilake, Manager, International Student Experience (York International)
Enhancing the international student experience is critical to the advancement and success of institutional retention goals. When working in decentralized systems, it can be challenging to maintain consistency across large institutions. Strategic collaboration between faculty and centralized international units created opportunities to respond to key retention priorities at York University. By aligning institutional and faculty priorities, YI and LA&PS reimagined existing student services to optimize international student success.
Wednesday, Jul 19, 2023 10:00 AM – 10:30 AM
Location: Virtual
Engaging Target Markets with Student Ambassadors
Alison Ozog, Recruitment and Liaison Officer (Faculty of Health)
Gwen Gringhuis, Recruitment and Liaison Officer (Faculty of Health)
The Student Health Ambassadors at York (SHAYs) play an integral role in the success of recruitment and conversion events within the Faculty of Health as well as supporting other current student event initiatives. This session will outline how the student volunteer program is run in the Faculty of Health, how the program has evolved in recent years to highlight more diverse target markets, and discussion of how the program can continue to grow.
Thursday, Jul 20, 2023 9:30 – 10:30 AM
Location: Virtual
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