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Communications Professionals

Introduction to York’s New SEM Framework

Margaret Kierylo, Assistant Vice-President, Institutional Planning and Chief Data Officer
Darran Fernandez, Assistant Vice Provost & University Registrar

Join us for the SEM Learning Days kick-off session where we will introduce York’s new SEM Framework and Action Plan.

Monday, Jul 17, 2023 9 AM - 10 AM

Location: Virtual

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Practical AI Tips for Communications, Recruitment and Admissions

Antoine Ste-Marie, Marketing Lead, Student Recruitment (Glendon)

Let's unlock the potential of AI together and make our communications, recruitment and admissions practices more efficient! Dive into the world of AI and discover how it can save you time by streamlining content creation, finding the right tools, and more.

We might not be AI experts, but we do have expertise in each of our areas - how can we match our needs with this trending technology? Through live demos, examples, prompt engineering tips and audience participation, attendees will gain a deeper understanding of the benefits and limitations.

Leave with a few easy ways to start or continue using AI in your day-to-day work while remaining student-centered.

Monday, Jul 17, 2023 3:00 – 3:30 PM

Location: Virtual

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Revitalizing Digital Engagement with York's New CRM and Marketing Solution

Jessica Morgan, Business Transformation Manager – Recruitment & Admissions (SSRP)
Lilly Wang, Digital Marketing Transformation Manager (SSRP)

Experience the journey of a marketing and communications officer at York using the new SSRP-delivered CRM and marketing solution to manage multi-channel engagements empowered by automated campaign and robust reporting to make marketing and communications more seamless for students and effortless for staff.

Discover how the new CRM can revitalize the way we connect with future students and create a lasting impact throughout their York experience.

Tuesday, Jul 18, 2023 10:30 AM – 11:00 AM

Location: Virtual

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Recruiting at York in the CRM age! How the NEW CRM can Improve Your Recruitment Efforts

Jessica Morgan, Business Transformation Manager – Recruitment & Admissions (SSRP)
Lilly Wang, Digital Marketing Transformation Manager (SSRP)
Meghann Fonceca, Senior Business Analyst (SSRP)

Join us as we follow the journey of a faculty recruiter at York using the new SSRP-delivered CRM with Greymatter to engage with a local high school and their students. They will book a high school visit to campus, execute the event, and engage with prospects as they evaluate York University as their potential future school! 

Learn how the New CRM can improve transparency throughout the prospect journey, and improve the effectiveness of your recruitment efforts.

Tuesday, Jul 18, 2023 11:30 AM – 12:00 PM

Location: Virtual

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Using Program Assessment & Evaluation to Impact the Student Journey

Danielle Pierre, Divisional Assessment Analyst (Division of Students)

Successfully retaining students and delivering leading edge student services involves centering students' interests in multiple domains: academic, access to campus resources, preparing for a career, exploring multiple identities, and exploring passions outside of the classroom. With so much variation, how can we know that our work is positively impacting the student experience?

This workshop will define and describe program assessment and evaluation. Participants will learn about the key terms and fundamental concepts that are required to engage in program assessments or evaluations.

Wednesday, Jul 19, 2023 9:00 AM – 10:00 AM

Location: Virtual

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Birds of a Feather: How to Leverage Strategic Institutional Partnerships as a Tool for International Retention

Althea Parala, Manager, International Student Success & Engagement (Liberal Arts & Professional Studies)
Nethmi Kulatilake, Manager, International Student Experience (York International)

Enhancing the international student experience is critical to the advancement and success of institutional retention goals. When working in decentralized systems, it can be challenging to maintain consistency across large institutions. Strategic collaboration between faculty and centralized international units created opportunities to respond to key retention priorities at York University. By aligning institutional and faculty priorities, YI and LA&PS reimagined existing student services to optimize international student success.

Wednesday, Jul 19, 2023 10:00 AM – 10:30 AM

Location: Virtual

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Working With/Through/Beyond Theory: Examining the Potential and Possibilities for Practice

Dirk J. Rodricks, PhD, Director, Student Engagement (Student Success)
Woo Kim, Director, International Student and Scholar Services (York International)

This session will introduce participants to a few key student development theories through which they can imagine their work. Using small group discussions and case studies, participants will apply principles from the theory and reflect on how their social location shapes their student success philosophy and practice.

Wednesday, Jul 19, 2023 10:30 AM – 11:30 AM

Location: Virtual

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Being "SAVY" About Our Students

Nick Valentino, Program Manager, Student Success Initiatives (Division of Students)

SAVY, York’s student virtual assistant, provides a unique source of data. Students ask SAVY questions that are digitally captured, automatically classified and responded to, and stored in an environment that can be easily analyzed. This presentation will demonstrate some of the learning to which SAVY gives us access about student needs throughout the academic year and the student lifecycle. 

We will look at the responses students triggered from SAVY with student questions, when did those responses get served over the course of the relevant timeframe, and whether student context (Faculty, year level, visa status, etc.) affected the kinds of questions being asked.

Wednesday, Jul 19, 2023 11:30 AM – 12:00 PM

Location: Virtual

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PAWS: Providing Athletes with Winning Strategies

Mandy McCurdy, Manager, Varsity Athletics (Athletics & Recreation)
Lucas Kidd, Academic Coordinator (Athletics & Recreation)
Alyssa McQuaid, Academic Coordinator (Athletics & Recreation)

Varsity student athletes face unique challenges balancing the commitment of post-secondary academics and high performance athletics. Join us for this interactive session to learn more about the Providing Athletes with Winning Strategies (PAWS) initiative and discover the ways our Varsity Student Athlete Services team supports our incredible student athletes at York!

Wednesday, Jul 19, 2023 1:30 - 2:30 PM

Location: Virtual

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From Coast to Coast: Exploring Student Recruitment in Canada's Provinces

Travis Westlake, Assistant Director, Student Recruitment (Office of the University Registrar)

Join us for an insightful session that goes beyond Ontario's borders to uncover the untapped potential of undergraduate student recruitment across Canada. In this engaging presentation, we will explore the factors influencing student choice, delve into application trends, highlight key aspects of prominent provinces, showcase curricula nuances, and discuss current outreach initiatives.

Thursday, Jul 20, 2023 11:30 AM – 12:00 PM

Location: Virtual

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Adopting a Collaborative Approach: Creating a Dedicated, Equitable, and Efficient Advising Model

Derrick Fairman, Director, Advising, Petitions and Student Relations (Liberal Arts & Professional Studies)
Leah Semmelhaack, Manager, Student Success & Academic Advising (Liberal Arts & Professional Studies)

This session will examine the implementation of the Program Cluster Model of Academic Advising in the Faculty of Liberal Arts & Professional Studies. This interactive session will look at the collaborative effort of the students, advising staff, faculty, and administration to implement an advising model with the following goals:

  • To improve the overall student experience with advising in the Faculty of LA&PS through a collaborative, student-centred approach that includes students, advisors, faculty and administration.
  • To redesign the LA&PS advising structure to create a caseload model based on clusters of programs based on student migration patterns,
  • To implement primary and secondary program assignments for each advisor to ensure continuity of care throughout the student’s academic lifecycle
  • To adopt technology tools and a new service delivery model to facilitate the advising assessment pillars of timeliness, care, accuracy, and accessibility.
  • To facilitate the integration of Appreciative Advising and early alert initiatives to improve the student experience.

Thursday, Jul 20, 2023 1:00 PM – 1:30 PM

Location: Virtual

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Advising ‘Outside the Box’

Min Eng, Student Success & Academic Advisor (Liberal Arts & Professional Studies, Department of Economics)
Magy Baket, Student Success & Academic Advisor (Liberal Arts & Professional Studies, Department of Economics)

While the world was tackling COVID-19, we had an advising vision. We wanted to make sure...

  • our students didn’t fall through the cracks but received the support / advising when they needed it
  • our students had access to resources being developed  
  • our students didn’t miss out on any opportunities to stay connected  
  • our students were empowered to take ownership of their academic & professional path 

Guided by appreciative advising theory, we found a way to make this happen.  We’ll be telling you about the steps we took to reach out to and engage students and the feedback we received from them. We’ll also be sharing, from data we collected, what we learnt about this group of students and their academic journey. This is our story.

Friday, Jul 21, 2023 9:00 AM – 10:00 AM

Location: Virtual

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