Liberal Arts & Professional Studies
Certificates allow you to complete a specific group of university courses (for credit) as either part of your degree studies or separately. Additional details on certificates are available here.
Intensive competitive pressures in today's business environment have increased the importance of marketing skills in a wide range of organizations. This professional certificate was especially designed for individuals wanting to develop or enhance their marketing skills in today's challenging and competitive environment.
The program blends theoretical and practical applications to address all areas of the marketing process, including the strategic role played by marketing in meeting customer needs, marketing products and services, pricing and promotion, and marketing ethics. Through lectures, case studies and group discussions, you examine topics such as marketing theory, contemporary issues in marketing, market research, the psychology of special markets, social conscience and marketing, advertising, and communications.
To round out your studies, you'll be able to join the York chapter of the American Marketing Association (AMA), an international organization with approximately 45,000 members in 200 countries. As the largest professional association for marketers, the AMA will provide you with opportunities to meet with business leaders and innovators.
Who can take it?
This certificate is open to the following applicants:
- current York students, or
- new applicants to York.
How to apply
Certificate information, application instructions and links to application forms can be found on the School of Administrative Studies website.
- If you are a current York student, contact the School of Administrative Studies to find out about admissibility requirements and the application process.
- If you are a new applicant to York, you must ensure first that you meet the minimum requirements for admission to the University by applying through the Office of Admissions. You would then also make a separate inquiry to the School of Administrative Studies, as noted in item 1 above.