Liberal Arts & Professional Studies
Marketing
BComAt a Glance
Offered by
Liberal Arts & Professional Studies
Offered at
Keele Campus
Degrees offered
BCom
Ways to study
Full-Time, Part-Time
Entry
- Fall - Yes (first and upper year)
- Winter - Yes (first and upper year)
- Summer - Yes (first and upper year)
Applied Learning Opportunities
- Co-op
- Project-based learning
OUAC Code
- YFB (BCom)
About the Program
Discover what inspires consumers and shapes brands in the Bachelor of Commerce Marketing stream. If you're creative, strategic and curious about how people think, this stream will help you build a strong foundation in business while developing in-demand marketing skills. Explore key areas such as consumer behaviour, marketing research and analytics, branding, advertising, digital marketing, product management, public relations and sales. Through a combination of theory and real-world application, you'll learn how organizations connect with customers, develop effective marketing strategies and create value in competitive markets. You can tailor your degree to your interests and career goals while gaining expertise in the areas that inspire you most. Graduates are well prepared for diverse careers in marketing, brand management, market research, digital marketing, communications and business strategy.
Requirements
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
- A maximum of 30 possible transferable credits may be granted for successful completion of the Baccalauréat Général. Please click here, then click “Transfer Credit Requirements” for details.
BCom
Requirements for admission:
- Minimum overall result of “Bien/Buena/Bueno/Good” on all academic courses.
- Some programs require a higher GPA.
BCom
Requirements for admission:
- CAPE 2-unit courses, with results of 3 or better, are eligible for transfer credit, up to a maximum of 18 credits. Please click here, then click “Transfer Credit Requirements” for details.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
- Extra courses will be assessed for transfer credit. Applicants with the DEC may be awarded up to one full year of transfer credit.
BCom
Requirements for admission:
BCom
Requirements for admission:
BCom
Requirements for admission:
- GCE A2 examinations with results of "C" or better, are eligible for transfer credit, up to a maximum of 18 credits. Please click here, then click “Transfer Credit Requirements” for details.
BCom
Requirements for admission:
BCom
Requirements for admission:
- IB Diploma with passes in six subjects: three passes at the Standard-level and three passes at the Higher-level, or two passes at the Standard-level and four passes at the Higher-level
- Analysis and Approaches higher-level
- Analysis and Approaches standard-level
- Applications and Interpretations higher-level
- Transfer credit is granted for IB courses with Higher-level final grades of 5 or better, to a maximum of 30 credits. Please click here, then click “Transfer Credit Requirements” for details.
BCom
Requirements for admission:
- All-India Senior School Certificate (AISSCE)
- Higher Secondary Certificate (HSC)
- Indian School Certificate (ISC)
- Intermediate Examination Certificate
- Pre-University Examination Certificate
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
OUAC code YFB
BCom
Requirements for admission:
BCom
To be considered a mature student, you must:
be at least 21 years old by the end of the calendar year of admission to the University;
have been out of full-time high school studies for at least two years; and
have attempted less than one full year of studies at an accredited college or university.
Requirements for admission:
BCom
Requirements for admission:
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
BCom
Requirements for admission:
BCom
Requirements for admission:
- AP College Board examinations are eligible for transfer credit, for results of 4 or 5, up to a maximum of 30 credits. Please click here, then click “Transfer Credit Requirements” for details.
BCom
Requirements for admission:
BCom
Requirements for admission:
To gain admission to this program, your academic average should be in the low 80s.Maintaining your offer of admission to this program requires a final academic average of 80%.
Start Your Application
- Winter 2027 (January) entry - November 18, 2026
- Summer 2027 (May) entry - April 1, 2027
- Fall 2027 (September) entry - January 15, 2027
- Winter 2027 (January) entry - November 18, 2026
- Summer 2027 (May) entry - April 1, 2027
- Fall 2027 (September) entry - March 24, 2027
- Winter 2027 (January) entry - November 18, 2026
- Summer 2027 (May) entry - April 1, 2027
- Fall 2027 (September) entry - March 24, 2027
- Winter 2027 (January) entry - November 18, 2026
- Summer 2027 (May) entry - April 1, 2027
- Fall 2027 (September) entry - March 24, 2027
Applied Learning Opportunities
Bring marketing to life through hands-on learning experiences that connect theory to practice. Analyze real and historical market cases to understand how marketing strategies influence business decisions and consumer behaviour. Work directly with organizations to identify marketing challenges and develop evidence-based solutions. Gain experience in product development and market competition by creating and launching new products while exploring emerging market opportunities. You'll also design and conduct surveys to collect and analyze consumer data, transforming insights into effective marketing strategies. These experiences help you build the analytical, creative and strategic skills needed for success in today's marketing industry.
From co-op to career: How new graduate Nawshin entered the work force
Recent grad Nawshin chats with us about her experience with the Career Centre and how she secured a full-time role within two months of graduating.
Potential Career Paths
- Marketing officer
- Sales manager
- Market research specialist
- Social media manager
- Brand strategist
- Program manager
- Digital marketing specialist
Connect with York University