Liberal Arts & Professional Studies
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This program will allow students to combine their passion for sports with an interest in management by preparing them to become sports management professionals in both private and public settings such as sports associations, sports media, sporting technology companies and retail outlets. Graduates will not only be equipped with industry-specific knowledge, they will be fluent in technical and management competencies, and easily adaptable to ever-changing and evolving technology. Students will learn from management faculty and researchers who are experts in innovation and entrepreneurship in sports. Innovative courses include creativity and innovation in sports, sports marketing and strategic sports management that will be taught by business and management faculty members from York University, as well as by active industry professionals who will bring the latest developments in sports management to the classroom. Additionally, students will have the opportunity to apply their classroom learning in workplace experiences such as in sports media and event management, and test their ideas in the incubator for sports business at Markham Campus.