School of the Arts, Media, Performance & Design
The cultural effects on technology mean that cinema is no longer a stand-alone art form. It increasingly overlaps with other evolving areas, such as video games, mobile media, social media, streaming media distribution, 3D graphics and computer generated imaging, and digital archiving.
In AMPD’s new Media Arts program, students are invited to become critical thinkers by doing, making and collaborating. In this program, for example, students will have the opportunity to create multimedia digital publications, practice social justice by using social media to engage with a community, write a trans-media story meant to cross film and game platforms, render 3D for animation, virtual reality or a gaming environment, and produce an interactive documentary. Drawing on the powerful legacy of cinema history, criticism and theory, students will actively create in the expanded field of media studies, media culture and media industries, in which cinema is an integrated element.
This program is framed around a series of flexible media practice courses taken concurrently with media history, theory and criticism, culminating in a capstone project and a media industry placement.
The resulting BFA will offer students a broad, expansive view on multiple types of contemporary practice including television, Internet practices, mobile media, gaming, interactive media, and cutting edge digital technologies such as 3D and virtual reality. Students will graduate with the ability to blend curatorial, producing, and media-making abilities with the historical investigation of contemporary media, especially screen-based and social media.