Communication, Social Media & Public Relations
Liberal Arts & Professional Studies
Communication, Social Media & Public Relations is a new stream in the existing Communication & Media Studies (BA) program.
Offered exclusively at the new Markham Campus, this program will help you develop a solid foundation in communication and media studies while pursuing an intensive focus on the study of social media and public relations. Acquire research skills, analytical skills and expertise in communicating across multimedia formats with an emphasis on ethics and a commitment to social justice and transformation. The program also includes experiential education and placement opportunities, where you will gain expertise and skills for navigating future career or academic pursuits.
- Communicate effectively in a variety of formats (oral, visual, textual) using communication and media practices, technologies and platforms appropriate to target audiences.
- Apply relevant ethical, historical, critical and current communication and media frameworks to understand the sociocultural, political, economic, technological and environmental roles played by media and public relations in society.